in the category of "what will they think of next":
New RTS in which you command Santa's elves in preparation for the Big Day (that Big Day being Christmas of course)

The game is a real-time strategy title that has you managing an army of elves, upgrading homes, factories and workshops. The downside is that you never get to mobilize your diminutive forces against an evil legion of Grinch or Burgermeisters.

from Kotaku